Make sure that you are contacting the appropriate person. Leaving a voice message can be just as effective if left for the correct person. Let them know that you will be brief. Begin by explaining why they should listen to you. (You are a regular customer – been for years) Let them know that you appreciate their service but there is something that you need to bring to their attention.

State the problem clearly. You want to mention the particular item you are upset about without offending them. Provide as much detail as possible, without taking up too much time; when it aired / which issue it appeared in / which store, the date you noticed the problem, and why you are upset about it.

State your recommended solution. If you want the company to stop running an ad, let them know that. If your suggested solution is changing something, we need to give them some suggestions. Ask them to follow up with you on their decisions. Illustrate how the item you are complaining about negatively impacts their business, and how changing it will yield better financial results for them.

Make sure that you end on a positive note. Always thank them.

Guidelines

• Be professional and courteous.
• Be non-religious – if they know you are a Christian they will write you off.
• Be as brief as possible
• Be optimistic
• Let them know that they have offended you without offending them
• Be firm but not threatening
• Be polite – You are less likely to be taken seriously if you come across as extremely angry or attacking. A polite expression your concern will be more likely to get the results you’re seeking.

Don’t:

• Be cruel, rude, aggressive, or sarcastic
• Tie yourself to ANY organization
• Be offensive
• Vent your anger & frustration